Where to sell gold depends entirely on what form of gold you want to sell, meaning coins jewelry or bullion. Gold can be called a liquid investment, sells immediately and that too with rich dividends. You can lose money on gold only if you are cheated or if you have to sell when the market is at its lowest. The price of gold is fixed twice each day in London. Still a person wonders when and where to sell gold. In Europe and America gold is easy to sell in the form of coins as the quality and quantity are both genuine and guaranteed. In most developing countries the gold bar is more in demand because it contains a larger amount of gold and can be turned into jewelry form.

If you are selling gold coins you can go to any dealer and get the current price. You must know the weight and the Karat value of your item, at the same time approach a reliable jewelry store or a private buyer with a reputation. The same goes with gold biscuits or gold bars; you can cash it according to the price in the market, at the nearest gold dealer. Where to sell gold jewelry is a different matter, if you are selling to gain financially when the gold price is high sell only the pieces you do not want. Selling gold jewelry at scrap value for the melting pot will make you lose money, denying you the retail value. You will get around 78% of the real price because you will be paid for the metal alone. Nothing will be gained for the intricate craftwork or antique value your piece has. In other words you will be self-cheated. Approach a reputed dealer or jewelry store and get your jewelry evaluated first and get a fair idea of the price it should fetch you. If you are not satisfied then try the net, many reputed sites offer you good service and payment.

Another good option will be to host a Gold Party. Buyers come here and pick up pieces of jewelry which are useless to you for a sum of money you will never get at a store or pawn shop. Pawn shops should be the last option. Time matters here, if you investigate the market and then sell you will be at a profit and gain some knowledge for the next time.

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